DJ collectives + record labels
House, techno, jungle, jazz, soul, ambient, anything in between. Bring your residents, your crew, your faithful following.
For promoters · DJs · Social groupsYou bring the people.
You bring the people.
We pour the drinks.
No room hire fee. 100% of door revenue is yours. Commission on bar performance. Seven themed rooms across ten floors — your night, our building.
If you run a night, we want to hear from you.
You don't need a venue empire. You need a crowd, a vision and the chops to deliver. We've worked with all of these.
Comedy promoters + festival hubs
Open mics, line-up nights, residencies, MICF & Fringe runs. Platform Infinity is the most distinctive intimate comedy room in Melbourne.
Social + queer-friendly groups
Themed nights, book clubs that turned into parties, queer-coded everything, niche scenes. We celebrate the weird.
Pub crawl + bar tour operators
Slot us into your route as the headline stop. We can do welcome drinks, themed cocktails, dedicated rooms for your group.
Indie music promoters
Touring bands, album launches, single launches, support sets. Two stages, full PA, lighting rigs you don't need to hire.
Brand activations + launches
Take over a themed room — or the whole venue — for an experience that won't look like every other warehouse activation.
Why bring your night here.
Six reasons promoters come back. Most are about saving you time and friction.
Seven themed rooms = built-in differentiation
Your night doesn't look like every other Brunswick warehouse. Run an intimate gig in Bio-Cycle. Headline a tight 30-seater in Platform Infinity. Take the rooftop trains for a launch. The room becomes part of the marketing.
Full bar staff and AV included
No supplier coordination. No hire fees for sound. No "where do we get glassware". Trained bartenders, mics, PA, lights, projector — already there.
Our community shows up too
We promote your night to our mailing list and Instagram alongside your own marketing. No extra fee. Your audience plus ours.
Residencies welcome
Run a weekly Tuesday or a monthly Saturday. Build a regular crowd. We give residency rates that beat one-offs.
A real venue host on-site
Someone from our team runs the night with you. You focus on the talent and the door. We focus on glassware and pacing.
You keep your audience
You own the email list, the door takings, the relationship. We're the venue, not the booker. No one hides behind anyone.
A worked example.
Here's a typical Friday night promoter event on the Whole Rooftop (120 capacity, $3,500 bar minimum). No theory — actual numbers from actual nights.
You sell 100 tickets at $25$2,500 door revenue
Guests spend ~$50 each at the bar$5,000 bar take
Bar exceeds target by $1,500 → 10% bonus+$150 to you
Your total take$2,650
Numbers above are illustrative. Actual figures depend on the night, room, headcount, ticket price and pour rate. We'll tailor the bar minimum and bonus structure to your event when you enquire.
Three ways to win.
Every promoter starts with the standard deal. Bigger nights and longer relationships unlock better terms.
Standard
Hit your bar minimum. Keep all door revenue. Standard payment terms (within 7 days of event).
- 100% door revenue
- No room hire fee
- Full venue support
Bar bonus
Exceed your bar minimum by 25% or more, get 10% of the overage paid as a venue bonus.
- Everything in Standard
- + 10% commission on bar exceeding target
- Paid within 7 days
Residency
Lock in 4+ recurring nights at the same room. Lower bar minimums per night, bonus retained.
- Everything in Bar Bonus
- Discounted residency bar minimum
- Priority booking on better nights
- Co-marketing slot in our member newsletter
The fine print, plainly.
We do this hundreds of times a year. Some things we've learned to set up upfront so we're both clear from day one.
You provide the talent + draw
Acts, DJs, MCs, programming, lineup. Whatever your night needs to feel like itself.
You handle ticketing + your own marketing
Use Humanitix, Eventbrite, Moshtix — your platform of choice. We promote alongside, but the audience is yours.
Bar minimum target tied to capacity + night
A weeknight gets a lower minimum than a Saturday. We'll send you the number for your specific room and date upfront.
No exclusivity inside the venue
You can't bring outside booze, outside bartenders, or outside ticketing. Catering and DJs you're welcome to bring (just loop us in early).
Insurance for special activations
For pyro, animals, large-scale brand stuff — you'll need event insurance. We'll tell you what's required.
Mutual cancellation respect
Same policy as private hire — full refund 7+ days out, 50% inside a week, deposit non-refundable inside 24 hours. We're flexible on rescheduling.
From pitch to event night.
No back-and-forth. We move fast on good pitches.
01
Day 0Pitch your night
Fill the form below. Tell us your concept, your usual draw, your target date and room. We'll write back within 48 hours with a yes/no and rough numbers.
02
Within 1 weekSite visit + agreement
Walk the room, meet your dedicated host, finalise the bar minimum and bonus terms. Everything in writing. Small deposit secures the date.
03
Event nightYou run the front, we run the back
You handle door, programming and your own crew. We handle bar, AV, security and the room. Settlement and bonus paid within 7 days.
Tell us about it.
The more specific the pitch, the faster the answer. We respond within 48 hours.
Already got a date in mind?
Skip the pitch — send us your vision and we'll figure out the room.
Pitch your night →